Riem Elfar
For Women Who Dare to Redefine Success
I am a leadership consultant, women’s empowerment advocate, and founder of the W-Executive Women Network — a thriving community supporting women in leadership across sectors in Saudi Arabia and beyond. With over 20 years of experience leading people and culture strategies for global organizations, I now empower women and executive teams to lead with clarity, confidence, and purpose.
From Experience to Empowerment
I sat at leadership tables of dynamic, multi-billion-dollar organizations, shaping strategies that transformed culture, leadership, and organizational performance.
my belief is simple: “Courage is not a luxury — it’s the heartbeat of every fulfilling life and any thriving business.”
Building on a career in HR and Organizational Development Director for a Fortune 100 company, I am now focusing my impact through coaching individuals who are at important crossroads in their life and want to lead their next chapter with courage and intent.
I Help You Lead and Live with Intention
“Thriving isn’t about doing it all. It’s about choosing what matters most — and surrendering the rest with courage and grace.”
As a mother of three, I understand the daily dance between ambition, family, and purpose. My own experience navigating senior leadership roles while raising a family shaped my mission to help women not just survive leadership, but truly thrive in it.
Guided by curiosity and intentional living, I help women release the pressure of perfection, redefine success on their own terms, and lead with clarity, confidence, and compassion.
For Women Who Dare to Redefine Success
I am a leadership consultant, women’s empowerment advocate, and founder of the W-Executive Women Network — a thriving community supporting women in leadership across sectors in Saudi Arabia and beyond. With over 20 years of experience leading people and culture strategies for global organizations, I now empower women and executive teams to lead with clarity, confidence, and purpose.
From Experience to Empowerment
I sat at leadership tables of dynamic, multi-billion-dollar organizations, shaping strategies that transformed culture, leadership, and organizational performance.
my belief is simple: “Courage is not a luxury — it’s the heartbeat of every fulfilling life and any thriving business.”
I Help You Lead and Live with Intention
As a mother of three, I understand the daily dance between ambition, family, and purpose. My own experience navigating senior leadership roles while raising a family shaped my mission to help women not just survive leadership, but truly thrive in it.
Guided by curiosity and intentional living, I help women release the pressure of perfection, redefine success on their own terms, and lead with clarity, confidence, and compassion.
“Thriving isn’t about doing it all. It’s about choosing what matters most — and surrendering the rest with courage and grace.”
As a mother of three, I understand the daily dance between ambition, family, and purpose. My own experience navigating senior leadership roles while raising a family shaped my mission to help women not just survive leadership, but truly thrive in it.
Guided by curiosity and intentional living, I help women release the pressure of perfection, redefine success on their own terms, and lead with clarity, confidence, and compassion.
How We Can Create Lasting Impact Together
- For Women in Leadership: Own your voice, influence, and impact.
- Executive Coaching & Team Facilitation: Navigate complexity and ambiguity in life and in business by leading from within.
- Expand Your Community: I am a founder of vibrant communities with impact. Join or sponsor W – Executive Women Network, and founding member of Women on Boards GCC, advancing women's leadership across the region.
A New Narrative for Working Mothers
In my upcoming book, Strategic Surrender, I share the reflections, frameworks, and tools that helped me and many of my clients create a life of purpose, presence, and sustainable success — and now I invite others to do the same: to lead, live, and thrive with intention. Between ambition and care lies a space for alignment — where your choices reflect your true priorities.
“If you’re ready to put these ideas into practice, explore how we can work together.
Let's Build Something Incredible Together
If you’re ready to redefine leadership on your own terms — with clarity, confidence, and purpose — I’m here to guide you.